Overview
For over 40 years, Motor Mecca has been a locally owned and operated business that stands as the leading supplier of outdoor power equipment in the Toowoomba region. The company demonstrates deep regional commitment by employing 16 dedicated local staff across sales, spare parts, and service, offering comprehensive expertise to the community.
The company acts as an authorised distributor for an extensive range of premium, industry-leading brands, including Stihl Power Products, Honda Power Equipment, Toro Zero Turns, Walker, Ferris, Victa, Masport, Cub Cadet, and Rover Mowers, as well as Honda and Gentech Portable Generators.
The business has strategically expanded its operations:
Full workshop facilities are maintained at the main site, staffed by certified, factory-trained technicians for all repairs and servicing. The company's well-stocked parts department supports a vast area, serving Queensland, Northern New South Wales, and the Northern Territory.
Challenge 1
Outdated Brand Image and Inefficient Product Information Delivery
The primary challenge was that the existing website design felt significantly dated and lacked visual appeal, which risked undermining the perception of Motor Mecca as a market leader distributing premium, modern equipment. The design inconsistency between the site and the high-quality products sold created a trust barrier.
Furthermore, the product pages were functionally inadequate. They could not efficiently display the extensive technical specifications, features, and critical compatibility data required for complex outdoor power equipment.
Solution
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The homepage was updated with a modern design to align with the quality of the products sold.
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The product page was redesigned to accommodate more comprehensive product information, separating content into dedicated tabs (e.g., Description, Specifications, and PDF Downloads) for better clarity.
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The three warehouse locations were integrated from the Infusion system to the product page, providing accurate stock information.
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The site was also integrated with both Zippay and Afterpay to offer flexible payment options.
Result
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Improved User Experience (UX) and Visual Appeal: The modern design instantly increased perceived quality and customer trust in the brand.
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Enhanced Conversion: The enriched product page, supported by clear information tabs, significantly reduced customer reliance on external searches and supported better purchasing decisions, leading to higher conversion rates and greater sales confidence.
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Increased Accessibility: Integrating Zippay and Afterpay lowered the barrier to entry for higher-value equipment purchases.
Challenge 2
Limiting Product Discovery and Catering to Diverse User Behaviors
The existing primary method for finding products, "Make Model Lookup" tool, was highly underutilised, indicating it did not align with the browsing habits of a significant portion of the customer base. Many customers preferred to browse by familiar criteria like Brand or specific Product Range (e.g., commercial vs. residential). Relying on the single lookup tool created a roadblock for these users, resulting in frustration and lost sales opportunities because the full breadth of the company's product offering was not easily accessible or intuitively searchable.
Solution
Result
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Increased Product Discoverability: Customers now have multiple intuitive pathways to find products based on their preferred browsing method, broadening search accessibility and significantly increasing product views across the site.
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Reduced Friction: This change reduced friction for users who were unfamiliar with or avoiding the "make model" tool, improving overall site flow and engagement.
Challenge 3
Poor Information Hierarchy and Hindered Category Exploration
The original fly-down navigation menu severely limited the visibility of Motor Mecca's extensive product catalogue. The compact design meant users could not view all main categories and critical subcategories simultaneously. This lack of clear hierarchy and "at-a-glance" visibility led to navigation difficulties and user fatigue. Customers often missed relevant product lines or services, limiting cross-category sales and preventing users from fully grasping the sheer scale and specialisation of the available inventory, which is crucial for a distributor of this size.
Solution
Result
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Streamlined Navigation and Full Category Visibility: Customers can now view all major categories and subcategories simultaneously, improving site comprehension and reducing decision fatigue.
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Increased Exploration: The clear, full-screen menu structure encouraged exploration of the full product catalogue, potentially boosting cross-category sales and highlighting the depth of the available inventory.
Conclusion
These targeted enhancements successfully addressed key user experience and navigation friction points across the Motor Mecca website.
The transition to a modern aesthetic combined with the integration of a full-screen mega menu and multiple search pathways ('Shop by Brand'/'Shop by Range') created a more intuitive, visually appealing, and comprehensive e-commerce environment that better reflects Motor Mecca's position as a premium market leader.
The Main Takeaway?
This project gave Motor Mecca a solid platform for better customer interest and product discovery. It led to real, noticeable improvements in how people move around the site, what products they see, and most importantly, it's helping them turn more browsers into buyers so the company can keep growing online
