Overview
Prebble Turf (officially Prebble Seeds Ltd) is 100% New Zealand-owned and operated, bringing over 50 years of experience in seeds and 30 years focused on turf care.
They've earned a strong reputation for offering top-quality products, leveraging cutting-edge technologies, and backing it all up with an experienced team. The company supplies and supports nearly every golf course, bowling club, council, school, and landscaper in New Zealand.
By working closely with global leaders in the industry, Prebbles ensures customers receive the best possible solutions.
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Lebanon Turf: Providing advanced fertilizers that help turf professionals save money and keep grass healthy.
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Aquatrols: Known worldwide for products that help conserve water and improve irrigation efficiency.
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Seed Research of Oregon: Creating custom seed solutions to meet the toughest challenges faced by turf managers.
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FountainLine: Making a full range of reliable machines and paints for grass line marking.
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Vital Chemical: Offering smart, cost-effective ways to manage dust and control erosion.
Their deep local knowledge combined with support from their global partners means Prebble Turf is the straightforward, dependable choice for everything turf-related.
Challenge 1
From Simple Catalogue to Modern Brand Presence
Prebble Turf needed a complete digital refresh. Their website, originally built on an early Web Ninja standard template, served its purpose as a static catalogue but no longer matched the company's professional image or supported modern user expectations, especially since all orders were handled offline.
The challenge was to transition the site to a modern Web Ninja template, align the design with the new Prebble Turf logo and branding, and overhaul the user experience, particularly on the homepage.
Solution: The project followed a strategic redesign focusing on aesthetics, branding, and usability, using a modern Web Ninja template as the foundation.
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Template Migration: A new, modern Web Ninja template was selected for its improved responsiveness, contemporary design capabilities, and compatibility with future e-commerce features.
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Branding & Visual Overhaul: The site underwent a comprehensive visual makeover where the color palette, typography, and overall style were completely redesigned to seamlessly integrate the new Prebble Turf logo and reflect a professional, turf-industry-leading brand. This included implementing a brand-new Header Design focused on achieving a clean, professional aesthetic that prominently features the new logo and essential company information.
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Homepage UX Redesign: To significantly improve product discovery and communicate Prebble Turf's status as a leading supplier, a new Navigation Bar was introduced to make the extensive catalogue of seeds, fertilisers, and equipment easier to browse. Simultaneously, fresh, high-impact Banners and Content were created for the homepage, prominently showcasing key product lines and partner brands (like Growth Products and Aquatrols).
Result
The new Prebble Turf website successfully transformed their online catalogue into a dynamic, modern, and brand-aligned digital presence.
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Elevated Brand Perception: The site now projects a high level of professionalism and quality, matching their reputation for supplying world-leading products.
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Improved User Experience: The updated navigation and clean design made it easier for customers to find the products they needed, preparing the site for potential future shifts to online ordering.
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Foundation for Growth: By adopting a modern, scalable Web Ninja template, Prebble Turf positioned itself for continued digital evolution, ensuring the site can support future marketing campaigns, new product launches, and enhanced functionality (such as improved SEO capabilities mentioned in the template features).
Challenge 2
Improved Navigation for Prebbles Turf
Prebbles Turf had a large, content-heavy website, making it difficult for users to quickly navigate between different sections. Visitors often had to scroll back to the top of the page to access important navigation links, which created a less efficient and frustrating user experience, especially on mobile devices.
Solution: To address this we implemented a sticky header that remains fixed at the top of the page as users scroll. This ensured that essential navigation elements, including links to product categories, services, and contact information, were always visible and accessible without needing to scroll back up.
Result: The sticky header significantly improved user experience by providing constant, easy access to key sections of the site. This led to reduced bounce rates, increased engagement, and a smoother, more seamless navigation experience across both desktop and mobile devices.
