Arton Giftware Webstore Integration with Ostendo

Website: www.arton.com.au
Software: Ostendo
Business Type: Giftware Wholesale

Company Overview

Arton Giftware, an established business with over 15 years in the market, specialises in developing, importing, and distributing innovative giftware across Australia and Asia Pacific. Arton’s client base spans various retailers in the region, positioning them as a key supplier in the giftware industry.

Challenges

• Needed a streamlined order process for sales reps to manage orders and customer interactions more effectively.
• Required detailed customer management, including price policies, credit terms, and unique access levels based on customer type.
• Needed advanced stock and backorder visibility to keep clients informed of availability.
• Aimed to improve client onboarding, with structured access for both approved and potential customers.

Solution

• Data Integration with Ostendo:
• Enabled automatic import of product details, customer data, price policies, and credit terms from Ostendo, reducing manual input and maintaining data accuracy.
• Created account and customer type management for differentiated access, pricing, and product restrictions based on customer profiles.
• Enhanced Ordering Features:
• Implemented minimum and multiple quantity rules, automatically populating correct quantities and providing error notifications if required quantities aren’t met.
• Developed a backorder reporting feature allowing customers to view details of backordered items within their orders.
• Enabled order history and quick reordering options for repeat purchases, improving the user experience for high-volume clients.
• Sales Rep Support:
• Equipped sales reps with tools to place orders on behalf of clients, monitor customer purchase habits, and access sales-specific reporting.
• Provided temporary access for prospective customers to explore the product range before finalising approval.
• Payment and Invoicing:
• Multiple payment options and enforcement of minimum first order amounts, with downloadable invoices and statements for improved financial tracking.

Results

• Increased Sales Efficiency: The streamlined ordering process, minimum order rules, and quick reorder features reduced order time and minimised errors.
• Enhanced Customer Experience: The integration allowed clients to monitor backorders, reorder easily, and view personalised pricing, creating a seamless and user-friendly experience.
• Improved Sales Rep Performance: Sales reps gained insights into customer buying trends and quick order placement tools, strengthening client relationships and optimising sales efforts.
• Robust Customer Onboarding: The approval process for new accounts and temporary access features provided a structured path for customer onboarding, increasing new client acquisition.

Conclusion

Web Ninja’s integration solution transformed Arton Giftware’s online sales capabilities by providing advanced order management, real-time customer data, and tailored purchasing experiences. The partnership with Web Ninja has empowered Arton Giftware to offer a streamlined, efficient, and scalable online platform, enhancing their reputation as a leading wholesale provider in the giftware industry.