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Electaserv

NinjaCaseStudies_Electserv

Industry

B2B (Wholesale)

Challenge

Electaserv required a new dealer login site integrated with their Microsoft Business Central platform.

Results

Electaserv’s new Web Ninja–powered B2B site shows real-time product and pricing info, lets customers view invoices and order quickly, and syncs orders back to Business Central for easy fulfilment.

Software

Web Ninja Webstore, Microsoft Business Central

electaserv.com.au
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Company Overview

ELECTASERV TRADING (Electrical Agencies Pty Ltd) imports and wholesales power tools, household cleaning products, DIY products, hand tools and general hardware items.

Electaserv products are currently represented in over 3000 stores nationally which include all the major Hardware, Industrial, Automotive and Grocery retailers.

The Challenge

Electaserv required a new dealer login site integrated with their Microsoft Business Central platform. Website visitors can see products, but pricing is limited until 'logged in'. 

The Solution

Using the new Web Ninja 'Business Central' extension/integration, Electaserv have a new wholesale (B2B) site that provides real-time product information (including specific customer price rules). Logged-in customers can view their invoices and place orders quickly using a few popular Web Ninja B2B ordering features. Website orders sync back to Business Central for easy pick, pack and shipping.


Conclusion

The implementation of the Web Ninja Business Central integration has strengthened Electaserv’s wholesale operations by delivering real-time product and pricing visibility, improving customer self-service, and streamlining order processing. Together, these enhancements support faster, more accurate fulfilment and a more efficient B2B customer experience.

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