Tracking a shipment shouldn't require logging into three different carrier portals, copying a tracking number, and still ending up with a status that says "In Transit" four days after it was supposed to arrive. But for many Australian businesses shipping across multiple carriers, that's exactly what happens every day.
Managing freight this way doesn't just waste time - it means delayed shipments go unnoticed until a customer complains, and your team is always one step behind the problem rather than ahead of it. At any meaningful order volume, it's not sustainable.
In this guide, we'll walk you through what Machship is, how shipment tracking works inside the platform, and how Web Ninja connects your ecommerce store directly to Machship so your team has real-time visibility over every consignment without the manual legwork.
Machship is an Australian cloud-based freight management platform that lets businesses manage shipments across multiple carriers from a single dashboard. Instead of logging into Australia Post, StarTrack, TNT, and Toll separately, Machship centralises everything - quoting, booking, tracking, and invoice reconciliation - in one place.
More than 10,000 Australian businesses use Machship to process over 1.5 million consignments per month. It's used by wholesalers, retailers, third-party logistics providers (3PLs), and manufacturers who need multi-carrier flexibility without the administrative overhead of managing each carrier relationship separately.
For businesses connected to Web Ninja's platform, Machship integrates directly with your B2B webstore or ecommerce site - meaning orders placed online can automatically generate a consignment in Machship without anyone manually re-entering the details.
Most shipping problems aren't caused by the carriers themselves - they're caused by the gap between your order management system and your freight management system. When those two things aren't connected, tracking becomes reactive rather than proactive.
Common signs your tracking process needs improvement:
If more than two of these apply to your business, a centralised freight management platform like Machship - connected directly to your order system - will save your team significant time and prevent customer complaints before they happen.
Once your Machship account is set up and connected to your ecommerce or order management system, tracking a shipment is straightforward. Here's how it works:
For businesses using Web Ninja's Machship integration, consignment creation happens automatically when an order is fulfilled in your webstore - so by the time your warehouse team has printed the label, the tracking record already exists in Machship.
The most common pain point for businesses using Machship alongside an ecommerce platform is having to manually create consignments. Someone on your team is copying delivery addresses, order weights, and item counts from your order system into Machship. That's time-consuming and error-prone.
Web Ninja's Machship integration eliminates this step. Here's what the connected workflow looks like:
The result is a complete, auditable shipping record linked directly to the original order - with no manual data entry at any step.
Machship is relatively intuitive once it's configured, but getting the initial setup right - particularly the integration with your ecommerce platform - requires some technical work. Consider getting specialist help if:
Web Ninja's team has built Machship integrations for Australian distributors and wholesalers across a range of industries. If you're unsure whether your current setup is working as efficiently as it could be, it's worth a conversation.
For Australian businesses shipping across multiple carriers, Machship provides the visibility and control that single-carrier portals simply can't offer. When it's connected directly to your Web Ninja ecommerce platform or B2B webstore, you get a fully automated consignment process - from order placed to delivery confirmed - without a single manual step.
If you're currently managing shipments across multiple carrier portals, or if your team is spending hours each week on manual consignment creation, Machship is worth looking at seriously. And if you want it connected properly to your existing systems from day one, Web Ninja's integration team can help.
Ready to simplify your freight operations? Summon a Ninja to find out how Web Ninja connects with Machship.
What carriers does Machship support in Australia?
Machship integrates with hundreds of Australian freight carriers including Australia Post, StarTrack, TNT, Toll, Sendle, and many regional carriers. The platform lets you compare rates and transit times across carriers in real time before booking.
Is Machship suitable for small businesses?
Yes - Machship works for businesses of all sizes, from small ecommerce operators to large distributors processing thousands of consignments per month. Pricing scales with volume.
Can Machship send tracking notifications to my customers automatically?
Yes. Machship supports automated customer notifications at key tracking milestones. These can be configured to send from your brand email address.
How does Web Ninja connect to Machship?
Web Ninja integrates with Machship via API. When an order is fulfilled in your Web Ninja webstore, the order data is automatically pushed to Machship to create a consignment. Tracking data flows back into your order record in real time.
What happens if a consignment fails to sync between Web Ninja and Machship?
Web Ninja's Machship integration includes error handling and alerting. If a sync fails, your team is notified so the issue can be resolved before the shipment is delayed.