Mountain View Poultry B2B Online Ordering Integration with MYOB Exo
Website: www.mountainviewpoultry.com.au
Software: MYOB Exo
Business Type: Wholesale Poultry Products
Company Overview:
Founded in 1913 by friends Joseph Elks and Albert Sudlow, Mountain View Poultry started as a small berry farming operation known as Woodlands Enterprises. Over generations, the business evolved, embracing poultry farming as its primary focus under the Mountain View Poultry brand. Today, with farms spread across South-East Queensland and a headquarters in Beerburrum, the fourth generation of the family continues to expand this Queensland icon.
Challenges:
- Needed an accessible, user-friendly online ordering system for wholesale clients with flexible ordering times.
- Aimed to streamline order processing, reducing manual input and associated delays.
- Required efficient features to handle recurring orders, typical of their wholesale customer base.
Solution:
- Web Ninja B2B Online Ordering Platform: Implemented a robust, branded ordering system for Mountain View’s wholesale clients, available 24/7.
- MYOB Exo Integration: Orders placed online automatically sync with MYOB Exo, ensuring accurate, real-time updates and eliminating the need for manual order entry.
- Enhanced Ordering Features: Added options like ‘Quickpick’ for fast reordering, customisable order templates, and a “reorder from previous” function, all tailored to meet the needs of busy wholesale customers.
Results:
- Increased Efficiency in Order Fulfillment: Automatic order entries in MYOB Exo have streamlined processing times, allowing Mountain View to deliver fresh products faster.
- Improved Customer Experience: Wholesale customers can now place and customise their orders effortlessly, reducing their time spent on repetitive ordering.
- Reduced Administrative Load: Integration has decreased manual tasks for Mountain View’s internal team, freeing them to focus on other areas of the business.
Conclusion:
Mountain View Poultry’s integration of Web Ninja’s B2B Online Ordering with MYOB Exo has modernised its ordering operations, supporting both customer convenience and operational efficiency. The adoption of a streamlined, automated system for frequent, recurring orders has proven to be a significant asset, enabling Mountain View Poultry to focus on its legacy of quality and reliability in serving Australia’s poultry market.
