Stareast International Webstore Integration with Attaché

Website: stareast.com.au
Software: Attaché
Business Type: Wholesale HVAC

Company Overview:

Stareast International, a Sydney-based wholesale supplier, has provided HVAC (Heating, Ventilation & Air Conditioning) parts and solutions for over 40 years. With over 10,000 SKUs, they are a trusted source for high-quality HVAC products tailored to trade and retail customers across Australia.

Challenges:

• Limited functionality in their existing e-commerce site integration with Attaché.
• Need for specialised e-commerce features, such as bulk order quantity breaks and handling of regulated gas product permits.
• Requirement to accommodate diverse customer types with varying payment and ordering options.
• Desire for a responsive design to support mobile ordering for on-the-go customers.

Solution:

• Enhanced Integration with Attaché:
1. Seamless display of Attaché quantity breaks to support bulk ordering.
2. Integration of Attaché's permit feature, essential for managing gas product sales.
3. Streamlined customer import from Attaché, ensuring accurate and up-to-date customer records.
• Feature-Rich Webstore:
1. Homepage featuring popular products and PDF downloads for product manuals and safety data.
2. Customer types defined with distinct payment terms for retail, wholesale, and trade customers.
3. Quick Re-order and Quickpick options, allowing customers to efficiently reorder past purchases.
4. Invoice payment through a third-party gateway for simplified account management.
5. Supplementary barcodes linked via Attaché to ensure searchability and accuracy for similar products.
• Responsive, Customer-Focused Design:
1. Mobile-friendly site enabling on-road and warehouse users to place orders easily.
2. Personalised features like wishlist ‘Favourites’ and Mailchimp integration for marketing engagement.
3. Sales rep functionality for ordering on behalf of customers.

Results:

• Expanded Functionality: Stareast gained a webstore equipped with advanced ordering and payment options tailored to industry needs.
• Streamlined Customer Experience: Quick order tools and personalised options, such as wishlists, improve customer satisfaction and repeat business.
• Optimised Operations: Attaché integration synchronises customer data, product info, and inventory, reducing administrative overhead.
• Enhanced Flexibility for Customer Types: Custom payment options and supplementary barcoding enable Stareast to better serve diverse customer needs.

Conclusion:

With Web Ninja’s custom integration, Stareast International has transformed its online presence, now offering a responsive, user-friendly webstore that seamlessly supports complex ordering requirements and Attaché features. This integration has allowed Stareast to better serve their extensive customer base while driving operational efficiency and engagement.