The Boardshop Webstore Integration with MYOB Retail Manager

Website: theboardshop.co.nz
Software: MYOB Retail Manager
Business Type: Retail Surf & Bodyboard Equipment

Company Overview

Nestled on the stunning North Shore of Auckland, The Boardshop is New Zealand's premier destination for surf enthusiasts. Renowned for its extensive selection, The Boardshop offers the largest range of production short boards, longboards, and stand-up paddleboards in the country. With nearly five years of partnership with Web Ninja, The Boardshop has solidified its reputation as a one-stop shop for all surfing needs.

Challenges

• Need for a modern and visually appealing website to enhance customer engagement.
• Requirement for a more flexible and efficient management system for product and customer data.
• Demand for improved functionality to support a growing inventory and diverse customer preferences.
• Desire to launch a new site before the peak holiday shopping season.

Solution

• Website Redesign: Launched a visually engaging website that reflects the brand’s identity and appeals to surf enthusiasts.
• Integration with MYOB Retail Manager: Implemented MYOB Retail Manager to enhance data management capabilities, allowing for greater flexibility with product and customer information.
• Enhanced Features: Introduced several new functionalities, including:
• Featured products and special product flags for promotions.
• Make an Enquiry option for customer inquiries.
• Multiple product images and embedded videos for improved product presentation.
• Sorting and filtering capabilities, along with 'Add to Favourites' for easy navigation.
• Grouping products and using colour swatches that change on hover to enhance user interaction.
• Comprehensive blog and coupon modules to engage customers and promote offers.
• A one-page checkout process to streamline the purchasing experience.
• Custom mobile site for optimal accessibility on smartphones.

Results

• Increased Customer Engagement: The new design and features significantly improved user experience, resulting in higher engagement rates.
• Streamlined Operations: The integration with MYOB Retail Manager enhanced inventory management and customer data handling, allowing for more efficient business operations.
• Boosted Sales Performance: The timely launch before the holiday season contributed to increased sales, demonstrating the effectiveness of the upgrade.
• Enhanced Brand Visibility: The modernised website and comprehensive features positioned The Boardshop as a leading player in the New Zealand surf market.

Conclusion

The collaboration between The Boardshop and Web Ninja has successfully transformed the online shopping experience for customers seeking surf and bodyboard equipment. With the integration of MYOB Retail Manager and the launch of a fresh, feature-rich website, The Boardshop is now better equipped to serve its customers and maintain its status as New Zealand's go-to surf specialist. This partnership sets the foundation for continued growth and success in the highly competitive retail market.