Mona Cellars Webstore Integration with MYOB Exo

Website: wholesale.monacellars.com.au
Software: MYOB Exo
Business Type: Wholesale Liquor Wholesaling

Company Overview

Founded in 1991 by the Monacella family, Mona Cellars has established itself as a premier liquor wholesaler in Gippsland, Victoria. Starting as a small retail store, the family diversified into the liquor wholesaling market by prioritising outstanding service and building strong national alliances. Today, Mona Cellars caters to over 700 hospitality businesses, offering a comprehensive range of products, from light alcoholic beverages to premium coffee.

Challenges

• Need for a streamlined B2B ordering platform to serve a growing customer base.
• Complexity in managing discount structures and special pricing for various products.
• Requirement for efficient inventory management and visibility of product pricing policies.
• Desire for an intuitive user experience that simplifies order placement for customers.

Solution

• Integrated B2B Webstore: Developed a user-friendly webstore integrated with MYOB Exo, facilitating seamless operations for Mona Cellars' extensive customer base.
• Chargeback Mechanism: Implemented a chargeback feature, allowing customers to receive discounts on the site while automatically syncing the sales order back to MYOB Exo for supplier reimbursements.
• Special Pricing Visibility: Created a system to highlight products allocated to special pricing policies, using a trigger that automatically adjusts visibility based on policy status.
• Quantity Breaks Feature: Integrated quantity breaks directly within the product list layout, enhancing product ordering efficiency by displaying pricing tiers alongside product details.
• Enhanced Product Management: Utilised product image alt attributes to specify product names, improving accessibility and searchability within the webstore.
• Additional Functionalities: Included features such as express order options, invoice imports, sales representative ordering, and order templates to streamline the overall ordering process.

Results

• Increased Operational Efficiency: The integration with MYOB Exo simplified the order management process, allowing for real-time updates and reducing administrative overhead.
• Improved Customer Satisfaction: The intuitive design and efficient ordering features significantly enhanced the user experience, leading to higher customer engagement and retention.
• Effective Pricing Management: The chargeback and special pricing visibility features enabled better control over discount structures, ensuring profitability while maintaining customer loyalty.
• Streamlined Ordering Process: The implementation of quantity breaks and express ordering options made it easier for customers to place large orders quickly and efficiently.

Conclusion

The collaboration between Mona Cellars and Web Ninja has transformed the company’s ordering process and customer interaction. With the integration of MYOB Exo into a modern B2B webstore, Mona Cellars has enhanced its service offerings, solidified its position in the liquor wholesaling market, and set the stage for continued growth and success in the hospitality sector.