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Uniwide’s Webstore Integration with MYOB Exo

Uniwide’s Webstore Integration with MYOB Exo

Website: www.uniwide.com.au
Software: MYOB Exo
Business Type: Giftware Wholesale (B2B)

Company Overview

Uniwide is a Melbourne-based importer and distributor of giftware, homewares, and assorted products, supplying to a wide network of retail outlets across New Zealand and Australia, including supermarkets, pharmacies, gift shops, and hardware stores. With a focus on wholesale, Uniwide required an e-commerce solution that would represent their brand well while catering to the needs of their diverse B2B clientele.

 

Challenges

  • Outdated Website Design: Uniwide’s previous site lacked aesthetic appeal and functionality, deterring both current and potential customers.
  • Customer-Specific Pricing: Enabling B2B customers to view and order products at their MYOB Exo-assigned prices was crucial.
  • Accurate Freight Calculation: Ensuring precise shipping costs for different regions and order types across Australia.
  • Improved Product Categorisation: Simplifying navigation through extensive product categories and groupings for a seamless user experience.

 

Solution

  • Modernised B2B Webstore Design: A visually appealing, intuitive webstore was developed to reflect Uniwide’s brand identity and enhance customer experience.
  • Login-Only Site for B2B Access: A secure, login-only model ensured that only authorised business customers could access the webstore.
  • MYOB Exo Price Integration: Real-time integration with MYOB Exo allowed customers to view personalised pricing based on their specific terms.
  • Advanced Freight Module: An automated freight calculator provided accurate shipping rates for various regions, with options to accommodate pallet-sized orders.
  • Enhanced Product Grouping and Categorisation: Products were organised using primary, secondary, and extra field groupings, including colour and size variants.
  • Pallet Display and Ordering Module: The cart visually displays pallet requirements, enabling customers to optimise bulk purchases with minimum/multiple order settings.

 

Results

  • Increased Customer Engagement: The redesigned webstore is visually engaging and user-friendly, motivating customers to explore and place orders online.
  • Enhanced Operational Efficiency: Automated MYOB Exo pricing and freight calculation save time and reduce manual errors.
  • Improved Brand Image: Uniwide’s new webstore bolsters brand confidence and pride among staff, who now actively promote the site to customers.
  • Simplified Ordering Process: Enhanced categorisation, pallet display, and minimum order settings streamline the ordering process for B2B customers.

 

Conclusion

Uniwide’s transformation with Web Ninja’s B2B solution has elevated their e-commerce platform to reflect professionalism and efficiency. With real-time MYOB Exo integration, advanced freight calculation, and tailored B2B features, Uniwide can now confidently provide their customers a streamlined online experience that supports growth in both Australia and New Zealand.

 

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