Wayne Ritchies' Webstore Integration with MYOB Exo

Website: www.wayneritchies.com.au
Software: MYOB Exo
Business Type: Retail (Snow, Ski & Outdoor Sporting Goods)

Company Overview

Wayne Ritchies is a Victorian-based retailer specialising in high-quality snow, ski, and outdoor sporting goods. With two stores in Ringwood and Frankston, Victoria, they cater to the adventurous spirit, stocking premium gear for outdoor enthusiasts. Wayne Ritchies has been a loyal Web Ninja client since 2010, consistently enhancing their digital presence to meet evolving customer needs.

Challenges

• Product Discovery: Enhancing search and filtering options to help customers quickly locate specific products.
• Product Comparison: Providing an intuitive comparison tool to simplify buying decisions for customers.
• Customer Management: Ensuring seamless customer data integration with MYOB Exo to manage accounts, special pricing, and reporting effectively.
• Payment Security: Offering trusted payment methods to boost customer confidence during checkout.

Solution

• Advanced Filter Module: A comprehensive filtering system allows customers to refine searches by gender, colour, price range, brand, size, ability, and availability—streamlining product discovery.
• Colour Swatches: Customers can preview different colour options with hover-based swatches, providing a real-time visual of product variations.
• Product Comparison Tool: Enables users to compare up to four products side-by-side, making it easier to select the best option.
• Enhanced Sorting Options: Allows sorting by price, name, brand, and year to further improve the shopping experience.
• Customer Integration with MYOB Exo: Automates new customer account creation in MYOB Exo for online orders, enabling personalised pricing and access to purchasing history and analytics.
• Secure Payment Options: Integrates SecurePay and PayPal at checkout, giving customers trusted, secure payment choices.

Results

• Improved Product Discoverability: Advanced filters and sorting options enhance the shopping experience, leading to higher customer satisfaction.
• Increased Conversion Rates: The product comparison tool empowers informed purchasing, resulting in a higher conversion rate.
• Efficient Customer Management: Automated customer data synchronisation in MYOB Exo reduces manual work, improves accuracy, and allows for targeted marketing and reporting.
• Enhanced Payment Security: The addition of trusted payment gateways has boosted customer confidence, supporting repeat purchases.

Conclusion

With Web Ninja’s integration, Wayne Ritchies has transformed their webstore into a customer-centric platform that combines an advanced filtering and comparison system with robust MYOB Exo integration. These enhancements not only improve the online shopping experience but also streamline backend operations—supporting Wayne Ritchies in delivering exceptional service to adventure-seekers across Victoria.