Alphaweld Supply Group Webstore Integration with MYOB Exo

Website: www.alphaweld.com.au
Software: MYOB Exo
Business Type: Welding Supplies and Equipment Hire

Company Overview:

Alphaweld Supply Group, Western Australia’s top specialist in welding supplies and equipment hire, stocks over 5,000 products. Their eCommerce site serves as an extension of their expansive warehouse in Canning Vale, providing customers with a seamless, user-friendly online shopping experience. Since partnering with Web Ninja in 2017, Alphaweld has continuously enhanced its website with Web Ninja’s support, maximising MYOB Exo integration for improved inventory and pricing accuracy.

Challenges:

• High bounce rate on the homepage, indicating navigation and engagement issues.
• Limited stock visibility, preventing customers from checking item availability.
• Complex pricing structures require customised pricing per customer.
• Due to multi-component product offerings, there is a need for a streamlined process to locate and order spare parts.

Solution:

• Redesigned the homepage, adding responsive category blocks, full-width promotional banners, and a mega menu for easier navigation.
• Implemented a MYOB Exo stock-level connector to display real-time product availability on the website.
• Integrated personalised pricing; customers view pricing directly from MYOB Exo once logged in.
• Developed custom order templates with detailed product breakdowns, simplifying the ordering process for spare parts.

Results:

• Reduced bounce rate on the homepage, with year-on-year growth in website traffic and sales.
• Improved user experience with instant stock availability checks, enhancing customer satisfaction.
• Special pricing access per customer, leads to better pricing transparency and customer loyalty.
• Efficient, user-friendly system for locating and ordering spare parts, streamlining the online purchase process.

Conclusion:

With Web Ninja’s expertise, Alphaweld Supply Group transformed its online presence, creating a robust, customer-centric webstore fully integrated with MYOB Exo. This partnership demonstrates how targeted enhancements and deep software integration can drive engagement, streamline operations, and support long-term growth.