Arbee Craft

Website: https://www.arbee.com.au/
Service Delivered: SEO
Business Type: B2C, Craft Supplies Online

Company Overview

Founded in 1902 by Mr. R.B. Stevens, Arbee Craft began as a leather goods business. Initially based in Swanston Street, Melbourne, Arbee quickly gained a reputation for its durable, high-quality leather products. By the 1930s, the business had diversified into producing the iconic Arbee moccasins, known for their robust cowhide exteriors and soft lambswool interiors.

Today, Arbee Craft is a global supplier of over 2,000 unique products, serving thousands of customers worldwide. Their team of product designers travels internationally to ensure they bring the latest trends and styles to their customers.

Challenges

• Low Keyword Rankings: Arbee Craft struggled to rank for high-impact keywords on Google, limiting organic traffic.
• On-Page SEO Issues: The site had several on-page optimisation gaps affecting its search engine performance.
• Visibility Gap: Arbee's online visibility lagged behind competitors by 14%, impacting brand awareness.
• Low Domain Authority: A weak domain authority score limited the site's credibility in the eyes of search engines.

Solution

To address these challenges, Web Ninja implemented a strategic SEO plan:

• Keyword Expansion: We identified high-potential keywords through advanced research, significantly expanding Arbee's target list.
• On-Page Optimisation Guide: Provided a comprehensive on-page SEO guide, helping their team improve content optimisation across key pages.
• Meta Title Optimisation: Advised on crafting more engaging meta titles, boosting click-through rates from search results.
• Backlink Audit and Cleanup: Conducted a thorough review of Arbee's backlink profile, removing toxic links that could harm site credibility.

Results

• Significant Ranking Improvements: Pages with no rankings achieved top positions in search results. Arbee's average position improved dramatically from 85th to 20th in 30 days.
• Enhanced On-Page Performance: With the guidance provided by Web Ninja, Arbee's team optimised numerous website pages, leading to better content alignment with search intent.
• Boosted Website Visibility: Arbee's site visibility increased by 36% within a month, while the click-through rate (CTR) surged by 60%, driving more targeted traffic.
• Improved Domain Authority: A stronger domain authority score has further solidified Arbee's presence in search engines, enhancing long-term growth prospects.