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Marine Plus Webstore Integration with MYOB Exo

Marine Plus Webstore Integration with MYOB Exo

Website: Marine Plus

Software: MYOB Exo

Business Type: B2B/B2C Marine and Leisure Product Distribution

 

Company Overview

Marine Plus has been a trusted supplier in Australia’s marine industry since 1994, representing premier brands such as Gill Marine, Baltic, and International Paints. As the official Australian distributor for renowned names like Railblaza, Southern Pacific Inflatables, and Silva, Marine Plus offers high-quality marine and leisure products backed by industry expertise. Acquired in 2016 by New Zealand’s Kiwi Yachting, Marine Plus now delivers a vast range of marine fittings and accessories to an extensive network of marine retailers and shipwrights across Australia.

 

Challenges

  • Needed a modernised website to serve both B2B and B2C customers, fully integrated with MYOB Exo for streamlined operations.
  • Required a flexible ordering system to support sales representatives placing orders on behalf of customers while on the road.
  • Sought a solution to enhance user experience and support diverse customer requirements, from repeat B2B orders to streamlined B2C purchasing.

 

Solution

  • Customised Webstore Template: Web Ninja designed a bespoke website interface for Marine Plus, optimised for both B2B and B2C users with a user-friendly design and seamless ordering experience.
  • Up-Selling & Related Products: Implemented related product displays, helping customers easily find complementary items or “works with” parts, driving increased order value.
  • Order Convenience for B2B Customers: Features like Order Templates, Quick Order, and Reorder from previous orders simplify the purchasing process for frequent B2B buyers.
  • Enhanced B2C Experience: Introduced “Favourites” and pickup location options to streamline the ordering process for B2C customers.
  • Sales Rep Module: Enabled sales representatives to place orders directly on behalf of clients, with automated updates to MYOB Exo to ensure accurate billing, pricing, and shipping details.

 

Results

  • Efficient Sales Rep Ordering: Sales representatives can now place orders for clients from any location, with order details seamlessly updated in MYOB Exo, enhancing convenience and accuracy for all parties.
  • Improved Customer Experience: A user-friendly, information-rich ordering system tailored to both B2B and B2C needs, supported by features that facilitate reordering and product discovery.
  • Streamlined Operations: MYOB Exo integration has improved overall efficiency, reducing manual data entry and accelerating order processing.

 

Conclusion

Web Ninja’s customised solution has equipped Marine Plus with a robust, integrated ecommerce platform that enhances user experience for B2B and B2C customers alike. The addition of the Sales Rep module and MYOB Exo integration enables Marine Plus to efficiently serve a growing customer base while maintaining operational accuracy and speed, ensuring they continue to be a leader in the marine industry.

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