Tailored Packaging Webstore Integration with MYOB Exo

Website: Tailored Packaging
Software: MYOB Exo
Business Type: Wholesale, Sales, and Distribution

Company Overview:

Tailored Packaging is a leading importer and distributor of food service and point-of-sale retail packaging in Australia. Sourcing products directly from Asia, they import over 300 containers of finished products monthly, distributing through warehouses in Brisbane, Sydney, Melbourne, Perth, and Adelaide. They serve a wide customer base, including metropolitan and regional wholesalers, food distributors, hospitality suppliers, and major retailers.

Challenges:

• Needed to upgrade their online ordering system within a limited budget.
• Sought to enhance user-friendliness, especially for a growing number of mobile shoppers.
• Aimed to provide a seamless experience for both tech-savvy and less digitally literate users.

Solution:

• Web Ninja developed a new online ordering system tailored to their budget by replicating the functionality of their existing site and optimising it for mobile use.
• Enhanced the user interface to ensure a smooth and responsive experience across all devices.
• Integrated Google Analytics and Hotjar for better insights into user behaviour and to optimise the site further based on real-time data.

Results:

• Delivered a responsive and more user-friendly ordering system, improving customer satisfaction.
• Enabled customers to apply coupon codes at checkout, simplifying the discount process.
• Introduced an order template feature, allowing users to add products directly from the shopping cart for quicker reorders.
• Provided customers with 24/7 access to their order history and invoices, making account management more convenient.

Conclusion:

Tailored Packaging’s collaboration with Web Ninja resulted in a cost-effective, upgraded online ordering system that meets the needs of modern customers. With a more intuitive design and mobile-friendly features, the platform has become accessible to a broader range of users, including those new to online shopping. The integration of Google Analytics and Hotjar allows ongoing optimisation, ensuring the system evolves with user needs and market trends. This solution has not only streamlined the purchasing process but also empowered Tailored Packaging to better serve its diverse client base.