Stance Equitec Webstore Integration with Ostendo

Website: Stance Equitec
Software: Ostendo, Web Ninja Webstore
Business Type: Manufacturer and Distributor of Nutritional and Nutraceutical Products

Company Overview:

Stance Equitec is an Australian company specialising in sustainable nutrition, blending scientific principles with natural ingredients. They develop a range of nutritional supplements designed to support animal health, focusing on the digestive, nervous, immune, and neural systems. Founded by Dr. Tim Kempton and the late Mr. Ken Ford, Stance Equitec combines deep expertise in biogenic principles with a holistic understanding of how herbs and natural compounds promote animal well-being.

Challenges:

• Develop a webstore with both B2B and B2C capabilities, seamlessly integrated with their accounting system, Ostendo.
• Address the diverse needs of different customer groups, each with specific pricing structures and product visibility requirements.
• Maintain the existing website’s look and feel to ensure brand consistency in the new solution.

Solution:

• Implemented the Web Ninja webstore solution, linking it directly to Stance Equitec’s existing website. Customers can browse on the original site and proceed to purchase through the Web Ninja-powered portal, fully integrated with Ostendo.
• Deployed Web Ninja’s 'Customer Type' module, enabling Stance Equitec to differentiate pricing and product visibility based on customer groups, such as wholesalers, distributors, and retail customers. This ensures each customer type sees only relevant information and pricing, drawn directly from Ostendo.

Results:

• Successfully launched a dual-purpose website with both B2B and B2C functionalities, allowing retail customers to log in as guests and view only retail pricing.
• Enhanced user experience by tailoring product displays for specific customer groups, ensuring that distributors, stores, and end-users see the appropriate product selections and pricing.
• Empowered Stance Equitec with a robust B2B platform, improving the ordering process for loyal customers while retaining the visual consistency of their established brand.

Conclusion:

The integration of Web Ninja’s webstore solution with Ostendo has enabled Stance Equitec to provide a seamless online experience for both B2B and B2C customers. By tailoring product access and pricing based on customer type, Stance Equitec can better serve their diverse client base while maintaining operational efficiency. This tailored approach, combined with a consistent brand presence, ensures that Stance Equitec continues to be a leader in the sustainable nutrition market for animal health.