NAW Controls Webstore Integration with Tencia

Website: NAW Controls
Software: Tencia, Web Ninja B2B
Business Type: Electrical Products Distributor

Company Overview:

Founded in 1990 in a small home office in Macleod, Melbourne, NAW Controls has grown into a leading distributor in the Australian electrical industry. From a small warehouse in Greensborough, they have expanded to a state-of-the-art warehouse and office facility in Thomastown, Victoria. NAW Controls prides itself on building strong relationships with suppliers, contributing to a robust and thriving business. With 44 employees and a national distribution network, NAW Controls continues to innovate, offering high-quality products like the rapidly expanding Eureka range to the manufacturing, construction, and OEM industries.

Challenges:

• Develop a modern, user-friendly website to replace their outdated custom site and enable online ordering for customers.
• Improve sales process efficiencies through seamless integration between the webstore and Tencia, their accounting and inventory management system.

Solution:

• Implemented a custom-designed template integrated with Tencia, allowing for automatic updates of product information and seamless import of web orders.
• Deployed customer-centric modules to enhance the user experience, including Back Orders display, Favourites, Featured Products, Purchase Orders, Related Products, and Special Products—ensuring customers have access to the most relevant information.
• Introduced intuitive ordering tools like Order Templates, Quick Order, Quotes, Reorder from Previous Orders, Express Search, and Invoice display/payment to streamline the purchasing process.
• Added 'Ninja Pay,' a PCI-compliant payment gateway, allowing NAW Controls to process secure online payments efficiently.

Results:

• Launched a modern eCommerce platform that aligns with NAW Controls' brand, offering a more professional and engaging digital presence.
• Enabled online ordering, providing customers with an easier way to place orders directly through the website.
• Integration with Tencia allows NAW Controls staff to manage web content directly from Tencia, while online orders sync with Tencia for faster order processing and shipment.

Conclusion:

The integration of Web Ninja’s B2B platform with Tencia has transformed NAW Controls’ digital capabilities, offering customers a seamless online ordering experience and streamlining internal operations. This modern eCommerce solution not only enhances customer satisfaction but also strengthens NAW Controls' position as a competitive player in the Australian electrical industry, ready to meet evolving customer needs and market demands.