Wild Hibiscus Flower Co Webstore Integration with MYOB Advanced

Website: Wild Hibiscus Flower Co & Gingle Bells Gin
Software: MYOB Advanced, Shopify
Business Type: Specialty Food Manufacturing & Retail

Company Overview:

Wild Hibiscus Flower Co, founded by Lee Etherington, is a pioneer in the bushfood industry. As a passionate naturalist and entrepreneur, Lee has spent a lifetime exploring Australia's diverse landscapes and native foods. From his early ventures in adventure tours featuring bush foods, Lee transitioned into producing unique Australian native food products, including the iconic Wild Hibiscus Flower in Syrup and Gingle Bells Gin. Today, the company brings the essence of Australia’s natural flavours to customers worldwide.

Challenges:

• Integrate two existing Shopify stores with their new ERP system, MYOB Advanced.
• Ensure seamless syncing of product pricing and stock levels between Shopify and MYOB Advanced.
• Automate the process of importing orders from both Shopify sites into MYOB Advanced for streamlined fulfilment.

Solution:

• Leveraged Web Ninja’s MYOB Advanced integration and Shopify connector to link both Shopify sites with MYOB Advanced.
• Mapped product pricing and stock quantities from MYOB Advanced to the Shopify stores, enabling consistent data flow without requiring manual updates.
• Set up automation for new Shopify orders, allowing them to be directly imported into MYOB Advanced and assigned to separate "web sales" accounts for each site.

Results:

• Wild Hibiscus Flower Co now manages retail pricing directly through MYOB Advanced, with automatic updates reflected across both Shopify stores.
• Real-time stock synchronisation ensures accurate inventory levels on each Shopify store, eliminating manual stock updates.
• Streamlined order management process enables faster and more accurate order identification, picking, packing, and shipping, improving overall operational efficiency.

Conclusion:

The integration of MYOB Advanced with Shopify, facilitated by Web Ninja’s advanced connectors, has empowered Wild Hibiscus Flower Co to optimise their ecommerce operations. This solution has not only enhanced the accuracy of inventory management and order processing but has also provided a scalable framework that supports the growth of both their online retail presence and the expanding demand for their unique Australian native food products.