Cafe Lighting & Living's Webstore Integration with Jiwa Accounting Software
Website: Cafe Lighting & Living
Software: Jiwa Accounting, Shopify
Business Type: Wholesale and Retail Homewares and Furniture
Company Overview:
Cafe Lighting & Living is a family-owned wholesale business established in 1995, known for supplying high-quality table lamps, including their iconic Espresso Touch Lamp, which has sold over 1 million units. The company has since expanded its product range to include designer furniture, homewares, and accessories, offering trend-driven collections at competitive prices with a commitment to exceptional customer service.
Challenges:
- Launch a new retail-only website separate from the existing Web Ninja B2B (wholesale) platform.
- Integrate the new retail site with Jiwa for seamless product information updates.
- Leverage Shopify’s user-friendly B2C features and customisable themes for an engaging customer experience.
- Limited internal expertise with Shopify.
Solution:
- Utilised Web Ninja’s Shopify site creation team to build a customised retail site using a standard Shopify theme, tailored to Cafe Lighting & Living’s brand identity.
- Implemented Web Ninja’s advanced Shopify-Jiwa integration to automate the syncing of product data, including product names, descriptions, prices, categories, weights, tags, vendor details, and product group assignments.
- Enabled efficient management of product listings and updates through seamless data flow between Jiwa and Shopify.
Results:
- Successfully launched a new Shopify-based retail website that caters exclusively to retail customers, while maintaining the existing Web Ninja B2B platform for wholesale clients.
- Streamlined product updates from Jiwa to Shopify, allowing the team to easily manage product visibility on the retail website.
- Freed up staff time and resources, enabling them to focus on enhancing customer experience and expanding their product offerings.
Conclusion:
The integration of Shopify with Jiwa through Web Ninja’s advanced connector has empowered Cafe Lighting & Living to effectively manage two distinct online channels: a retail-focused Shopify store and a B2B platform. This streamlined approach has not only enhanced operational efficiency but also allowed the company to deliver a tailored shopping experience to both their retail and wholesale customers, ensuring continued growth and success in the competitive homewares market.
