The Health Food Store's Seamless Shopify Integration with MYOB Retail Manager

Website: The Health Food Store
Software: Shopify, MYOB Retail Manager
Business Type: Natural & Organic Health Food Store

Company Overview: The Health Food Store

The Health Food Store is a family-owned business and a trusted name in the Australian natural and organic health food market for over 20 years. Dedicated to providing high-quality health products, the store has built a reputation for offering the finest natural alternatives directly to customers. Their mission focuses on ensuring every customer receives expert guidance and access to ethically manufactured products with well-researched ingredients.

As an independent, owner-operated store, The Health Food Store selects products that align with their values, emphasizing quality, efficacy, and sustainability. They pride themselves on being a reliable partner in their customers' journey toward optimal health.

Challenges

• Complex System Requirements: The Health Food Store needed a streamlined integration with their MYOB Retail Manager accounting software to support both B2C and B2B operations.
• Accurate Price Synchronization: They required a solution to automatically sync price levels from MYOB Retail Manager to their Shopify store, ensuring accurate pricing for all customer segments.
• Custom Pricing for Wholesalers: Special pricing for wholesale customers had to be displayed seamlessly in the Shopify store, reflecting the customer-specific rates set in MYOB Retail Manager.

Solution

After a thorough evaluation, The Health Food Store partnered with Web Ninja for its efficient Shopify integration solution. The key components of the integration included:

• Automated Order Sync: Web Ninja's integration enabled the automatic syncing of sales orders from Shopify back into the MYOB Retail Manager system. Each transaction generated a cash sale entry with all necessary details—customer information, shipping address, item codes, and quantities.
• Real-Time Stock Updates: The integration allowed stock levels to be updated instantly from MYOB Retail Manager to the Shopify store. This ensured that inventory data remained accurate, reducing the time spent on manual updates.
• Custom Pricing Support: Web Ninja’s integration pushed customer-specific price levels from MYOB Retail Manager into the Shopify store, ensuring wholesale customers always saw their correct pricing when placing orders.

Results

• Reduced Manual Workload: The integration significantly reduced the need for manual data entry, minimizing errors and streamlining operations between MYOB Retail Manager and Shopify.
• Enhanced Stock Management: Real-time stock synchronization helped eliminate the risk of overselling, providing customers with accurate information on product availability.
• Improved Customer Experience: Wholesale customers benefited from automatic visibility of their special pricing in Shopify, making the ordering process smoother and more transparent.

With Web Ninja’s integration, The Health Food Store achieved a more efficient workflow, enabling them to focus on what they do best—providing quality health products and exceptional service to their customers.