Bay Direct's Unleashed B2B and B2C Integration

Website: baydirect.co.nz
Software: Unleashed
Business Type: B2B and B2C Wholesale/Retail Supplier

Company Overview:

Bay Direct has been a trusted name in the Bay of Plenty and Waikato regions since 1993. With over 26 years of experience, Bay Direct is committed to delivering not only high-quality products but also exceptional customer service. The company's collaborative approach ensures clients receive the right products to deliver the best experience to their customers, ultimately helping them boost their bottom line.

Challenges:

• Bay Direct needed a modernised website capable of serving both B2B and B2C customers while integrating seamlessly with their Unleashed accounting software.
• As their website was newly launched, Bay Direct faced challenges with low domain authority, resulting in poor search engine rankings.
• They wanted to showcase featured products prominently on their website to enhance customer engagement.
• Bay Direct sought to display related products dynamically, providing a better shopping experience for their customers.
• Implementing a flexible discount system was also a priority, allowing Bay Direct to reward customers through various discount offers.

Solution:

• Customised Ordering Process: Web Ninja implemented a tailored order form that enables customers and sales reps to add products by style, quickly access lists, and use a matrix-style ordering system. This allows easy selection of styles, colours, and sizes through a grid-like order sheet. After adding products to the cart, the list resets, ensuring a smooth shopping experience.
• SEO Optimization Module: Web Ninja's SEO module enables Bay Direct to optimise individual pages by adding custom metadata directly in the CMS, improving visibility and search engine performance.
• Automated Product Display: Web Ninja's integration with Unleashed allows featured products to be displayed on the homepage automatically, pulling real-time data from the accounting system for easy updates.
• Dynamic Related Products: Products grouped in Unleashed are displayed together as related products on the website, enhancing cross-selling opportunities.
• Versatile Discount Module: Web Ninja's discount module allows Bay Direct to offer various discounts, such as percentage-based, dollar-based, or free shipping codes, which can be easily applied at checkout.

Results:

• Enhanced B2B & B2C Capabilities: Bay Direct's updated website now accommodates both B2B and B2C customers. Retail customers can access a guest login for standard retail pricing, while wholesale customers use their credentials to access personalised pricing and account details. This tailored experience extends to viewing backorders, using a quick-pick ordering page, creating reusable order templates, and managing invoices.
• Improved SEO Performance: With the SEO module, Bay Direct could fine-tune meta descriptions, keywords, and titles, enhancing their online authority and climbing higher on search engine results pages, leading to increased visibility.
• Flexible Discount Options: The discount module enables Bay Direct to reward customer loyalty by offering various discount codes, providing a more personalised and engaging shopping experience.

Web Ninja's tailored solution not only enhanced Bay Direct's online presence but also empowered them to better serve both retail and wholesale customers, making their operations more efficient and customer-centric.