Rapid Spray Integration with MYOB Exo

Website: rapidspray.net
Software: MYOB Exo
Business Type: B2B & B2C – Agricultural, Industrial, and Government Products

Company Overview:

Rapid Spray, based in Singleton, NSW, has been a leader in providing innovative spraying and liquid cartage solutions for over 25 years. Serving the agricultural, industrial, and government sectors, they are committed to their motto: “The Proof is in the Performance.”

Challenges:

1. B2B & B2C Integration Needs: Rapid Spray required a website that seamlessly serves both B2B and B2C customers while integrating with their MYOB Exo accounting software. The site needed features for wholesale customers to access their specific pricing and details, while retail customers would access standard retail options.
2. Sales Reps on the Go: With a team of sales representatives frequently on the road, the company needed a system that allowed these reps to place orders on behalf of customers, ensuring accurate billing and shipping data.
3. SEO Limitations: As a newly launched website, Rapid Spray faced challenges with low domain authority, impacting their visibility on Google search results.
4. Freight Quotation Complexity: Given the bulky nature of their products, Rapid Spray required a quoting system for freight that could adjust pricing based on weight and distance. This system needed to sync accurately with their MYOB Exo setup.
5. Product-Specific Filtering: The company needed an efficient way for customers to filter products by make and model, simplifying the purchasing process for specific products. This data also needed to sync with MYOB Exo, where it was stored in extra fields.

Solution:

1. SEO Optimisation: Web Ninja implemented its SEO module, allowing Rapid Spray to customise metadata directly within the CMS. This improved their ability to target specific keywords and phrases, boosting their search engine ranking over time.
2. Advanced Freight Management: Web Ninja enabled the flagging of bulky items in the MYOB Exo system, ensuring customers were informed that freight costs would be calculated after checkout. This integration provided flexibility in adjusting freight charges based on product dimensions and shipping distance.
3. Make and Model Search Functionality: Using Web Ninja’s make and model search module, Rapid Spray customers could easily narrow down product options through cascading dropdown menus. This feature simplified product selection and improved the overall user experience.
4. Sales Rep Module: Web Ninja's Sales Rep module allowed sales reps to place orders directly on behalf of customers. This streamlined the process for remote orders, ensuring accurate details flowed seamlessly into the MYOB Exo system.
5. Related Product Suggestions: The integration also enabled related product recommendations, dynamically updated through MYOB Exo. This helped increase average order value by presenting customers with complementary products.

Results:

• Enhanced B2B & B2C Capabilities: Rapid Spray’s website now supports both retail and wholesale customers effectively. Retail customers can make guest purchases and access standard pricing, while wholesale customers log in to view their tailored pricing and account details. Customers can check backorder status, reorder quickly using the 'quick-pick' pantry-style page, save order templates, and access past invoices directly.
• Improved Sales Efficiency: The Sales Rep module empowered Rapid Spray’s team to place orders on behalf of customers with ease, ensuring accurate billing and shipping information every time. This feature has streamlined the sales process, particularly for remote interactions.
• SEO Gains: With targeted metadata and improved on-page SEO practices, Rapid Spray has seen an improvement in their website’s ranking on Google, making them more visible to potential customers searching for their products.
• Streamlined Freight Quotations: The ability to manage and adjust freight quotations based on product size and delivery distance, all synced to MYOB Exo, allowed Rapid Spray to offer transparent and accurate pricing to their customers, ensuring smoother transactions.
• Simplified Product Search: The make and model search module enabled customers to quickly find specific products, enhancing their browsing experience and increasing the likelihood of purchase.

With the Web Ninja integration, Rapid Spray has transformed its online presence, meeting the needs of both B2B and B2C customers while optimizing internal processes. The integration with MYOB Exo has enabled streamlined operations, improved sales processes, and increased online visibility, demonstrating that “The Proof is in the Performance.”