Sports Image's B2B Integration with MYOB Exo

Website: Custom B2B Ordering Platform
Software: MYOB Exo
Business Type: Watersport Products Wholesaler

Company Overview:

Sports Image is a wholesaler specialising in watersport products and accessories, serving a network of retailers. They required a B2B eCommerce platform that enabled seamless purchasing for both their retail customers and their internal sales representatives.

Challenges:

Sports Image initially considered an industry-standard solution, but it lacked the deep integration with their accounting and inventory system, MYOB Exo. They needed a solution that:

• Fully customised their B2B website to streamline the buying process for customers.
• Enabled customers to easily purchase bulk orders, with real-time visibility into stock availability and pricing.
• Managed complex product variations, such as size and colour, to simplify the ordering process for both sales reps and customers.
• Supported ordering products as gifts, allowing customers to send orders directly to third-party recipients.
• Displayed special wholesale pricing from MYOB Exo, tailored to individual customers during the ordering process.

Solution:

Web Ninja developed a tailored eCommerce solution for Sports Image, providing a seamless connection to MYOB Exo. The key elements of the solution included:

• Customised Order Forms: A user-friendly order form that allows customers and sales reps to add products by style, access their selections, and use a matrix ordering process for variations like size and colour. Once the selections are made, users can easily add items to the cart, streamlining the ordering workflow.
• Custom Template Design: A fully bespoke template that matches the needs of the watersport retail industry, providing a clean and intuitive ordering interface for bulk purchases.
• Drop-Ship Module: Enabled customers to place orders on behalf of others, with direct shipping to the end-user, ideal for gift purchases and third-party order fulfilment.

Results:

Sports Image now benefits from a highly functional, easy-to-use B2B ordering system that integrates seamlessly with MYOB Exo. Key outcomes include:

• Enhanced Efficiency: The integration with MYOB Exo ensures that product information, stock levels, and pricing are automatically updated, reducing manual data entry and speeding up the order process.
• Improved Customer Experience: Retailers and sales reps can quickly place large, complex orders with ease, viewing real-time availability and tailored pricing.
• Versatile Ordering Options: The ability to order products as gifts or on behalf of others adds flexibility to the purchasing process, improving service offerings to customers.

Overall, Web Ninja's solution transformed Sports Image's B2B sales process, delivering a powerful, integrated platform that drives both efficiency and customer satisfaction.