Pablo & Rusty's B2B Webstore Integration with MYOB AccountRight

Website: pabloandrustys.com.au
Software: MYOB AccountRight
Business Type: Coffee Roastery and Wholesaler

Company Overview

Pablo & Rusty’s, founded in 2003 by Saxon Wright, began as a small café on Sydney’s North Shore, named in honour of two coffee-loving brothers-in-law. What started as a single café quickly became a network of outlets across Sydney. Soon, other cafés sought Pablo & Rusty's for wholesale supply, leading to the rapid expansion of the roastery business, which eventually became their core focus.

Today, the brand operates two flagship stores in Sydney and Brisbane CBD, using these locations as testing grounds for new coffees, equipment, and concepts to enhance the café experience. Pablo & Rusty prioritises sustainability and innovation, striving to positively impact the industry while setting an example for other businesses through a scientific approach to coffee roasting and technology integration.

Challenges

• Pablo & Rusty’s needed to upgrade from their original Web Ninja platform (circa 2013) to meet the evolving demands of their B2B customers.
• The business required a more advanced website catering to wholesale clients, providing a seamless B2B ordering experience.
• The sales team needed a streamlined process to place orders on behalf of customers, with all orders integrated directly into the MYOB AccountRight system.
• A quick reordering solution was necessary to allow customers to efficiently repeat previous orders, reducing time and effort for recurring purchases.

Solution

Web Ninja implemented a comprehensive solution to address these needs:

• Sales Rep Module: Enabled Pablo & Rusty's sales representatives to place orders directly on behalf of customers, with all data seamlessly transferred to the MYOB AccountRight system for streamlined processing.
• B2B Portal Features: The upgraded platform allowed for personalised customer logins, displaying customised pricing, quantity breaks, and tailored product information, all pulled directly from their MYOB system.
• Quick Pick Pantry-Style Ordering: Introduced a user-friendly, “quick pick” ordering page that allowed customers to reorder frequently purchased items with ease, as well as create reusable order templates.
• Dynamic Home Page Management: Integrated a system that allowed Pablo & Rusty’s team to feature specific products on their homepage through the Web Ninja CMS, ensuring up-to-date promotions and offerings.

Results

• Streamlined Sales Operations: With the Web Ninja Sales Rep module, Pablo & Rusty’s sales team can efficiently process customer orders over the phone. Orders are automatically integrated into MYOB AccountRight, reducing manual entry and accelerating order fulfilment.
• Enhanced Customer Experience: The B2B portal provided wholesale customers with easy access to personalised product information, specific pricing, and convenient reordering through the quick pick functionality. Customers can also view, print, and pay invoices directly through the portal.
• Improved Efficiency: The new platform reduced the time spent on order management, both for sales representatives and customers, leading to smoother operations and higher customer satisfaction. The ability to feature products dynamically on the homepage further enhanced engagement with their offerings.

This integration has allowed Pablo & Rusty’s to continue focusing on their core mission of delivering exceptional coffee experiences while ensuring a smooth and efficient ordering process for their wholesale partners.