Jemark's B2B and B2C Webstore Integration with MYOB Exo

Website: https://www.jemark.com.au/
Software: MYOB Exo
Business Type: Importing and Distribution

Company Overview:

Jemark is an Australian importing company that has grown over four decades, starting from a small garage to a substantial warehouse distribution centre in Moorabbin. With strong relationships with wholesalers across India, Vietnam, and Thailand, they supply a wide range of products to the Australian market. Their experience and solid connections have been key to their longevity and growth in the industry.

Challenges:

Jemark faced several challenges as they looked to modernise their ecommerce operations:

• B2B and B2C Integration Needs: Jemark required an updated website that catered to both B2B and B2C customers, seamlessly integrated with their MYOB Exo system.
• Customised Ecommerce Template: They needed a tailored website template that provided enhanced ecommerce functionality and streamlined the order process for customers.
• Sales Rep Ordering: Their sales reps, who often place orders on behalf of customers while on the road, needed a system that allowed for easy access to customer-specific information and order placement.
• Showcasing Featured Products: Jemark wanted to highlight new and on-sale products prominently on their website to attract customer interest.
• Efficient Marketing Integration: To avoid duplication in marketing data entry, Jemark needed an integration with Mailchimp, streamlining their email marketing efforts.

Solution:

Web Ninja provided a comprehensive solution tailored to Jemark’s specific needs:

• Sales Rep Module: Web Ninja’s Sales Rep module enabled Jemark’s sales reps to place orders on behalf of customers while accessing their orders, invoices, order templates, and customised pricing directly from MYOB Exo. This feature ensured reps could provide quick, accurate service even while on the move.
• Automated Featured Products: The integration between Web Ninja’s system and MYOB Exo allowed Jemark to automatically display featured products on their homepage, keeping customers informed about the latest arrivals and promotions without manual updates.
• Customised Website Template: Web Ninja implemented a bespoke ecommerce template that met Jemark’s unique requirements. This design supported both B2B and B2C operations, providing an intuitive and user-friendly experience for all customer types.
• Mailchimp Integration: By integrating with Mailchimp, Web Ninja enabled Jemark to efficiently sync customer contact information between their ecommerce platform and Mailchimp. This allowed Jemark to create targeted email campaigns without the need for double data entry, saving time and reducing errors.

Results:

The solutions provided by Web Ninja delivered significant improvements for Jemark:

• Streamlined Sales Rep Ordering: The Sales Rep module enabled Jemark’s sales reps to quickly place orders for customers over the phone or in person. All orders included accurate billing and shipping information directly linked to the customer’s account in MYOB Exo, enhancing the efficiency of the sales process.
• Enhanced B2B & B2C Capabilities: Jemark’s website now supports both B2B and B2C customers. Retail customers can log in as guests to view cash sales and retail pricing, while wholesale customers access their personalised pricing and account information. Customers can view backorders, place repeat orders through the 'Quickpick' pantry-style ordering page, and manage their invoices with ease.
• Improved Product Visibility: The automated display of featured products helped Jemark keep their website content fresh, drawing customer attention to new arrivals and promotions, which improved sales of highlighted items.
• Efficient Marketing Operations: The integration with Mailchimp streamlined Jemark’s marketing process, allowing them to focus more on crafting targeted campaigns rather than managing data. This has led to improved engagement with their customer base through more personalised and timely email communication.

Conclusion

By leveraging Web Ninja’s expertise in ecommerce integration and MYOB Exo, Jemark successfully modernised its online presence, improved operational efficiency, and enhanced its customer experience. This case study demonstrates how tailored solutions can empower businesses to scale and better serve their customers in both B2B and B2C markets.