Case Study: Two Green Zebras' B2B Webstore Integration with Tencia

Website: https://www.twogreenzebras.com/
Software: Tencia
Business Type: B2B

Company Overview:

Two Green Zebras was founded by Chris Roche, who brings over 20 years of expertise in the craft and textile industries. Recognising a niche for a boutique supplier focused on premium, distinctive brands, Chris established Two Green Zebras to cater to creative businesses seeking quality craft materials. After years of leveraging Tencia, Chris sought to streamline sales order capture, empower customers with self-service capabilities, and provide real-time inventory updates.

Challenges:

• Manual Order Processing: Sales order capture involved significant manual handling, consuming valuable time and resources.
• Limited Customer Access: Customers had restricted visibility into current inventory and pricing, hindering their purchasing decisions.
• Inefficient Data Management: Keeping product details, pricing, and availability updated on the website required extensive manual effort.
• Delayed Fulfilment: Manual data entry and order processing contributed to delays in order fulfilment, affecting customer satisfaction.

Solution:

• Seamless Integration: Web Ninja’s integration with Tencia facilitated the automated synchronisation of stock codes, descriptions, pricing, and promotions directly to the Two Green Zebras website.
• Responsive Website Design: A custom, responsive template was implemented, ensuring optimal display across all devices and enhancing the user experience.
• Automated Data Sync: Utilising Tencia’s user-defined fields (UDF), product variations—such as colours and patterns—were automatically updated, maintaining data accuracy and consistency.
• Order Automation: Web orders were automatically imported into Tencia, significantly reducing manual input and minimising errors.
• Enhanced Customer Access: Customers gained features for pre-ordering, tracking ETAs for out-of-stock items, and reordering past purchases.
• Improved Account Management: A ‘My Account’ area was established, allowing customers to easily access invoices, statements, and order history.

Results

The collaboration between Two Green Zebras and Web Ninja yielded several key benefits:

• Increased Efficiency: Automated data synchronisation greatly reduced time spent on manual order entries, allowing the team to focus on other critical tasks.
• Enhanced Customer Experience: Customers could place orders, access real-time inventory data, and view invoices online, leading to a more convenient shopping experience.
• Faster Order Fulfilment: Automatic order imports into Tencia expedited processing and turnaround times, increasing customer satisfaction.
• Accurate Product Data: Continuous synchronisation ensured that product information, pricing, and availability remained up-to-date, eliminating discrepancies.

Web Ninja Integration Features

• Tencia Integration: Synchronising stock codes, descriptions, pricing, and specials from Tencia to the website.
• Customer Integration: Automatic linking of customers from Tencia to the website for tailored pricing visibility.
• Responsive Design: A custom template that adjusts for any device, ensuring seamless browsing.
• B2B Product Listings: User-friendly displays featuring colour and pattern variations for easier ordering.
• Advanced Ordering Capabilities: Customers can pre-order products using decimal quantities for fabric, and reorder from past purchases.
• Customer Account Management: Access to invoices, statements, and order history through the ‘My Account’ section.
• Automated Image Import: Product images are automatically sourced from a designated network folder.
• Payment Flexibility: Customised payment options based on customer credit status in Tencia.

Conclusion

The partnership between Two Green Zebras and Web Ninja empowered Chris Roche to optimise his business operations, reduce manual workloads, and significantly enhance the customer experience. This transformation has positioned Two Green Zebras for sustained growth in the competitive craft and textile industry.